“Begin with the end in mind. This is always good advice, and particularly applicable when you’re starting an e-mail marketing program from scratch.” Melinda Krueger of the E-Mail Insider offers five succinct points for building your e-mail program right the first time and for maximizing the effectiveness of your existing program. (more)

IMG Notebook:
Online Points To Ponder

• Jupiter Research reports that nearly 25 percent of online consumers have forwarded permission-based e-mail over the past six months, presenting attractive data acquisition opportunities for marketers.
• Financial Times notes that this year in the U.S., the Internet is poised to overtake newspapers to become the third-biggest advertising medium in terms of spending.
• A recent GlobalSpec survey of engineers, technical buyers, scientific professionals, and other members of industrial and technical communities shows that up-to-date content and technical specifications are rated as the most important functions of a web site versus e-commerce and other features.

"So why haven't you been evangelical and passionately obsessed with creating cool ways to leverage e-mail's power to create competitive advantage?" A great question posed by Al DiGuido of ClickZ.com, sparked by a recent seminar hosted by management guru Tom Peters, author of In Search Of Excellence. Tired of “analysis paralysis”? So are Al and Tom! (more)

Greetings!

Welcome to the IMG Roundup e-newsletter. Created by Julie Clark, IMG Roundup is a resource of Integrated Media Group, providing pro audio marketing professionals with links to valuable articles directly related to their own online marketing programs and efforts.