You’re either in the throes of managing e-mail campaigns or researching how to join the e-mail marketing party. Either way, the e-mail tactics outlined by industry veteran Al DiGuido are worth examining. (more)

IMG Notebook:
Online Points To Ponder

• A new report by JupiterResearch reports that over the next five years, search spending will see its share of online ad dollars increase to 43% in 2011. Search advertising currently represents about 40% of the overall online ad market. The same study found that search advertising dollars will outpace display and traditional online advertising over the next decade.
• Forrester Research's May 2006 study of U.S. marketers found that 83% are currently using e-mail marketing. An additional 10% are piloting or expected to pilot e-mail marketing by the end of 2006. The same study revealed that 64% of respondents currently use search marketing while 16% more will add it to their marketing mix this year.
• A new book by marketing industry veterans Greg Stuart and Rex Briggs, 'What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds', details a five-year research project that tracked $1 billion in ad spending by 36 major marketers and concluded that 37% of all advertising spending is wasted. The good news is that at least it’s possible to discover exactly what's wasted -- and how to get better performance from the other 62.7%.
• TNS Media Intelligence (June 2006) forecasts that ad spending will increase by 5.3% during the second half of 2006. Internet advertising is expected to increase by 13% during the same time period.

Search engine optimization (SEO) is still one of the key methods to increasing traffic to your website. Organic search - not paid keyword search (ie, Google AdWords) - is the method most people use to find information on the web. So how do you increase your search engine effectiveness? According to Jan Ostler, it is by developing, testing and refining landing pages and deep-linking your online banner advertising campaigns. Where are you sending your search traffic? (more)

Greetings!

Welcome to another issue of the IMG Roundup e-newsletter. Created by Julie Clark, IMG Roundup is a resource of Insight Media Group, providing pro audio marketing professionals with links to valuable articles directly related to their own online marketing programs and efforts.